Human-Centered Business Strategist
Growing up in a rural community on a farm gave me an innate curiosity about people and systems along with a gritty work ethic that enjoys tinkering and finishing the job.
From going to a university 13x the size of my hometown to starting my career in tech sales in San Francisco, I have found myself in places where I felt like I didn't belong yet found ways to meaningfully contribute through my strengths--executing and asking good questions. This mentality, along with my passion for helping girls become dreamers and builders, enabled me to start a national nonprofit that has educated thousands of girls in STEM across the United States.
I had always cared most about concrete results until I attended IIT's Institute of Design, where I realized what's unseen (culture, experience, values & motivations) is just as important, if not more important than, what's tangible when it comes to "success" for an individual, team, company, or community.
As a human-centered research and service designer, I uncover motivations and behaviors that inform future concepts as well as orchestrate the people, processes, and technology to implement these experiences.
When I'm not working, I enjoy exploring new Chicago neighborhoods & fitness classes, cooking & baking, reading, and crafting.
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Top 5 Strengths Themes: Achiever, Learner, Discipline, Consistency, and Intellect
My Values
I move things forward. . .
In design school, I was known as “the implementer” because I didn’t like leaving the conversation at a theoretical level. I am always asking for the next step and thinking about my to-do (or to don’t) list.
I believe consistency is a superpower.
Discovery and routine are of equal importance to me. Frameworks and processes make teams feel safe and are needed to move forward.
I advocate for who’s not in the room, yet. . .
It’s easier to let my guard down when thinking about what’s best for the customer or the team member.
I really want to know the individuals who are in the room.
I love laughing with teammates as well as learning about what
makes them tick. As an extroverted introvert, I am always keen to ask questions to the one not speaking up.
Press
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Forbes 30 under 30, Education
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Career Advice for College Grads: When Expectation Meets Reality
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Chicago Scholars 35 Under 35
Project Portfolio
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Enabling Efficient Vaccines & Health Services for Patients & Team Members
User Research & Service Design Lead
Service Blueprinting; Journey Mapping Workshops; Evaluative & Generative Interviews; Ethnographic Observations; Shop-Alongs -
Constructing Ideal Ways of Working (WoW) for a UX Team with a Complex History
User Research & Design Strategy Lead
Qualitative Interviews; Survey; Focus Groups; Journey Mapping; Ambition Workshop
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Aligning Legacy & Startup Stakeholders to Modernize a Fintech Brand & Experience
User Research & Design Strategy Lead
Generative & Evaluative Interviews; Ambition Workshop; Personas; Journey Mapping; In-person Research Immersion & Concept Creation
Deloitte Partner
“Most partners here need to take a training on emotional intelligence. You would never have to take that.”
Recent Manager