Hello! I’m Elizabeth, a strategist with a user research, service design, and facilitation toolkit. I galvanize stakeholders around a shared ambition that cascades to front-line employees and end users, turning alignment into real impact.

What’s unique about my approach:

Relationships Matter. My superpower is asking great questions to deeply understand the people I work with,
a skill I honed in sales and continue to apply in business development. When teammates feel seen as whole people, creativity expands, the work is more fun, and the outcomes are stronger.

Insight Elicits Impact. Good design moves what matters. Sometimes it’s a measurable business outcome; other times, value is in alignment and ease—a room’s energy lifting as a team finally aligns or a front-line employee saying their job just got easier. Either way, it’s always felt.

Visuals Bring Words to Life. Research findings can sometimes be complex and abstract. I bring them to life through a visual framework–i.e. houses, journeys, cycles, and more–which reveal connections and show how everything fits together. 

Now, Let’s Implement! From my breadth of experience in sales to in-house and consulting design work, I’m an implementer at heart and know what will move the needle. I get most excited when crossing “big rock” items off the to-do list and seeing ideas out in the world.

Capabilities

Strategy & Operations

Business Development
Project Management
Culture Building
Strategic Narrative Framing
Stakeholder Alignment
Organizational Culture & Change

Research & Service Design

Generative Research
Ethnographic Research
Evaluative Research (Usability Testing)
Competitive Benchmarking
Service Blueprinting
Journey Mapping
Ecosystem Mapping

Workshop Facilitation

Co-creation
Concept Development
North Star / Ambition Statement
Stakeholder Alignment
Journey Mapping
Product Roadmap Prioritization